Challenge
Milan Zec is a landscape designer who came to Seamless Studio with the ask to help develop his studio’s brand.
We started exploring with our client what the value of a green space represents today, besides understanding what the local Argentinian and international markets look like within this sector. With the information gathered from Design Research, we were able to detect opportunity spaces and reach insights that guided us throughout the construction of this contemporary urban landscape design service.
The result is a brand anchored on the ideas of sustainability, good design and innovation, combined also with a fresh attitude and creative craftsmanship. In visual terms, the brand's bold identity is based on the logical composition of essential elements of design in landscape architecture, which are nature, lines and curves.
We started exploring with our client what the value of a green space represents today, besides understanding what the local Argentinian and international markets look like within this sector. With the information gathered from Design Research, we were able to detect opportunity spaces and reach insights that guided us throughout the construction of this contemporary urban landscape design service.
The result is a brand anchored on the ideas of sustainability, good design and innovation, combined also with a fresh attitude and creative craftsmanship. In visual terms, the brand's bold identity is based on the logical composition of essential elements of design in landscape architecture, which are nature, lines and curves.
Services
Design Research, Insights, Brand Strategy, Visual Design
Year
2021
Location
Buenos Aires, Argentina